Tax  |  Bookkeeping  |  CFO

Helping you
move forward.

Forward Financial provides tax, bookkeeping, and fractional CFO services to small and mid-sized businesses, family offices, and the people who run them — backed by 50+ years of combined experience.

50+ yrs combined experience Tax planning & preparation Bookkeeping & payroll Fractional CFO & controller
Why Forward Financial

We help you move forward — and stay there.

Our philosophy is simple: provide excellent service, invest in great people, and build firms that last for generations. Here's how that shows up in the work.

01

A true one-stop shop

Bookkeeping, tax, fractional CFO and controller services under one roof — a back office in a box, so you're never bouncing between providers as your needs grow.

02

We invest in our people

We develop subject-matter experts and future leaders, keeping employee churn well below industry averages. The result: continuity and deep expertise on your account, year after year.

03

Modern by default

Digital workflows and smart use of technology free skilled professionals to do their highest-value work. We use technology to enhance our people — never to replace them.

04

Built for the long term

We're building Forward Financial to last for generations — investing in great people and durable systems so we're in your corner the same way you're in your clients'.

Who We Are

Led by operators who've done this before.

Forward Financial is led by a team with more than 50 years of combined experience across tax, accounting, investing, and operating financial-services businesses.

Chris Sundberg
Chris Sundberg
Chief Executive Officer

Chris began his career at Deloitte serving family offices, closely held businesses and their owners on tax, M&A, family-office structuring, and estate planning. A Texas CPA, he has since worked across venture capital, real estate and private equity, and sits on the advisory board of UNT's G. Brint Ryan College of Business.

Connor Abene
Connor Abene
President & CFO

Connor built a multi-million-dollar fractional finance practice serving companies from $2M to $80M+ in revenue with fractional CFO, controller, FP&A, and bookkeeping services. He previously worked at an investment firm managing $20B in corporate assets, advising owners of billion-dollar companies.

Get In Touch

Let's help you move forward.

Tell us a bit about your situation and we'll tailor the next steps to you — across tax, bookkeeping, payroll, and fractional CFO. Takes about two minutes.

Already a client? Visit the Client Portal →